QuestionP1

What is search intent?

Search intent is what the searcher is trying to accomplish: learn, compare, buy, find a local service, or solve a specific problem.

Direct answer

Search intent is the purpose behind a search query. A page that ignores intent can rank poorly even when it uses the right keyword.

How 42flows uses it

42flows reads SERP shape, business context, and buyer map before deciding whether to build a guide, feature page, comparison, or local page.